Video is a powerful promotional tool that all businesses need to use to stay competitive. Many consumers prefer to receive information via video rather than text.
Consumers are constantly dealing with information overload, and while they may be able to click through to a new piece of written content, a new video is more likely to make them stop and watch. Often they hope to see if they can gather new information quickly and in an interesting, creative way.
If you haven’t been using video marketing, it’s time to learn why it’s so important to the growth and success of your business. And the good news is that you can learn to make your own videos without hiring a professional.
The Benefits of Using Video
Using video is often the best way to capture the attention of your target audience. Videos are a way to deliver informative content that, when done right, can really improve your search engine optimization (SEO) and go viral quickly. Customers are more likely to engage with, comment on, and share videos than text.
Customers often want to know you as a person. You are the voice and creativity behind your company. They want to put a face to a brand, and video brings your personality to life and makes your brand more real to the audience. Knowing who you are often makes customers more engaged, interested, and loyal.
Customers are more likely to watch most videos than to read the entirety of your written material. Many are visual learners, and these types of people can often absorb the information in video more easily than in written material. This is one reason why video conversion rates, especially social media videos, generally outperform other types of marketing material.
Online Video Creation Tools
Another way to create marketing videos is to use online video creation tools. These tools can help simplify the process of making a video and help you overcome obstacles that may be holding you back, such as believing you don’t have the expertise to complete it.
Video creation tools Allows you to create different types of videos. Most are reasonably priced or free, and include:
Animoto – With this you can take your video clips, photos and text, and combine them with music from their library to create online videos. There are also customizable templates available.
Adobe Spark – This tool allows you to combine video clips, icons and photos in order to create an engaging video. Using this tool is a great way to get started, even when you have no design expertise.
Ripl – It provides an easy way to create short videos to encourage engagement. You can add the photos or text you want to include and choose a design. Then you can simply write a caption, add a hashtag, and share.
Vyond – Create media that moves such as whiteboard animations or animated GIFs. Get started with pre-built templates and customize with color, text and characters.
Camtasia – This software can be used to create video tutorials and presentations using screencast.
Canva – Already a great resource for creating graphics and more, Canva also offers customizable video templates, where you can drag and drop video clips and use stock music, elements, and images.
Powtoon – Powtoon allows you to create animated or live-action videos using ready made video templates, animated characters, designed elements, and royalty-free images, footage, and soundtracks.
Bitable – With a free plan available, Bitable offers template animations and stock footage, with collaboration features available on paid plans.
Using these tools allows you to create videos that are much more affordable than traditional video presentations. You can create tutorials and other informative content that is dynamic and engaging for a more responsive and interested audience.
Videos are a powerful promotional tool that all businesses need to be using in order to stay competitive. Many consumers prefer to get information through video rather than text.
Consumers are continually dealing with information overload, and while they might be able to click past a new piece of written content, a new video is more likely to make them stop and watch. Often they are hoping to see if they can gather new information quickly and in an interesting, creative way.
If you are not using video marketing, it’s time to learn why it’s so important to the growth and success of your business. And the good news is that you can learn how to make your own videos without hiring a professional.
Get Ready to Create a Video
Before you sit down and attempt to film the video, have a clear idea of your subject or focus. Your video should focus on the value you are trying to provide to your customers, rather than coming across as a sales pitch. What message are you hoping to convey? Do you have a way to help your audience achieve the desired result in a quick or simple way that they may not have thought of?
If you shoot a test video a few seconds before filming the actual video, you may notice distractions or problems with lighting or audio. Write a script ahead of time and stick to the script as much as you can. Try to avoid gambling and going on tangent. If necessary, place Post-It notes at key points in your line of sight, so you don’t lose your train of thought. Waiting a few seconds before speaking, and leaving a few seconds before hitting ‘stop’ will make editing a lot easier.